What Hustles Actually Work During Load Shedding

In South Africa, load shedding has become a household term, symbolizing the ongoing energy crisis that many citizens face daily. While this situation is undoubtedly challenging, it has also opened the door to entrepreneurial opportunities. In this blog post, we’ll explore various hustles that can thrive even during power outages, providing you with practical ideas and insights to make the most of your time during these unpredictable moments.

The Reality of Load Shedding in South Africa

According to Eskom, the state-owned electricity supplier, load shedding is implemented when the demand for electricity exceeds the supply. This has become more frequent in recent years, impacting businesses, schools, and homes alike. While some may see it as a disruption, others have adapted and found ways to turn this challenge into opportunity.

Understanding Your Hustle Options

When considering what hustles actually work during load shedding, it’s essential to think creatively. Here’s a breakdown of viable options:

• Online Tutoring and Coaching
• Handcrafted Goods and Local Art
• Mobile Services
• Digital Marketing and Content Creation
• Home-Based Food Businesses

Online Tutoring and Coaching

The demand for online tutoring has skyrocketed as more students turn to digital platforms for education. During load shedding, you can utilize your expertise in various subjects or skills to offer tutoring sessions. This is particularly effective in areas such as mathematics, science, and language learning. Platforms like Zoom can be used if you have a mobile hotspot or if the power outage is brief enough to manage a session.

For instance, a local teacher in Johannesburg has taken advantage of this by offering mathematics tutoring to high school students. Despite the challenges posed by load shedding, she has built a loyal clientele by scheduling lessons during hours when power is available or using alternative locations like cafes with generators.

Handcrafted Goods and Local Art

Another hustle that thrives during load shedding is the production and sale of handcrafted goods. Many South Africans have turned to arts and crafts, creating unique products that reflect local culture and artistry. This includes everything from handmade jewelry to traditional pottery.

For example, a small business owner in Cape Town started creating and selling beaded accessories. Despite the interruptions from load shedding, she found that using natural light during the day allowed her to maintain her production schedule effectively. Selling these items at local markets or online platforms like Etsy can lead to profitable ventures.

Mobile Services

In a world where many people are constantly on the go, mobile services can be incredibly lucrative during load shedding. This can include anything from mobile car washes to beauty services like haircuts or manicures. By providing services at clients’ locations, you can ensure that your business remains unaffected by power outages.

For instance, a mobile hairstylist in Durban has successfully catered to clients’ needs by offering home visits. This approach not only provides convenience but also allows her to maintain her clientele during load shedding periods, as she can utilize natural light or the client’s power supply.

Digital Marketing and Content Creation

As businesses constantly seek to improve their online presence, digital marketing remains a hot commodity. Offering services such as social media management, content writing, or graphic design can be done even during load shedding, as long as you have the necessary tools ready to go when the power returns.

Consider setting up your work in a co-working space that has backup generators, ensuring your productivity isn’t hindered. For instance, a digital marketing consultant in Pretoria has found success by creating content for various small businesses, using the time during load shedding to brainstorm and plan campaigns that can be executed later.

Home-Based Food Businesses

Food is a universal need, and starting a home-based food business can be a great hustle during load shedding. Whether it’s catering for events, baking goods, or selling prepared meals, there are numerous avenues to explore. The key is to manage your cooking schedule around when the power is available, or utilize gas stoves for cooking.

A notable example is a woman in Port Elizabeth who began selling frozen meals. She uses her time during load shedding to prepare meals in bulk, ensuring that her clients have easy options available during times when cooking is inconvenient. By marketing her services through social media, she has built a loyal customer base that appreciates her convenience and quality.

Leveraging Social Media for Your Hustle

Regardless of the hustle you choose, leveraging social media can significantly boost your visibility. Platforms like Instagram, Facebook, and TikTok allow you to connect with potential customers and showcase your products or services. Share your story, engage with your audience, and use relevant hashtags to reach a wider audience. For example, a local artisan can post videos of their crafting process, attracting customers who appreciate handmade goods.

Networking and Collaboration Opportunities

During load shedding, consider reaching out to fellow entrepreneurs who may face similar challenges. Collaborating can lead to innovative solutions and new business ideas. Join local business groups or online forums where you can share experiences and learn from others. Networking can provide you with valuable insights and potential partnerships, enhancing your hustle’s success.

Managing Your Time Effectively

Time management is critical when dealing with load shedding. Create a flexible schedule that allows you to maximize production during power availability, while also preparing for times when the power is out. Use offline methods for task management, such as planners or journals, to keep track of your goals and deadlines.

Staying Informed and Adapting

Staying informed about load shedding schedules is crucial. Sign up for notifications from Eskom or download mobile apps that provide real-time updates. This knowledge allows you to plan your activities and hustles more effectively, ensuring you’re always prepared.

Conclusion: Turning Challenges into Opportunities

While load shedding presents challenges, it also offers a unique opportunity for entrepreneurs to innovate and adapt. By exploring various hustles that work during these times, you can turn adversity into advantage. Embrace the entrepreneurial spirit, stay proactive, and leverage the power of community to thrive even amidst power outages. South Africa’s resilience is its greatest asset, and with the right approach, you can contribute to this spirit while building a successful side hustle.

FAQs

What is load shedding?

Load shedding is the deliberate shutdown of electric power in parts of a power distribution system to prevent the entire system from failing. It is commonly implemented during periods of high demand or insufficient supply.

How can I find out when load shedding will occur?

You can find load shedding schedules and updates on the Eskom website or through various mobile applications designed to provide real-time information.

What types of businesses can thrive during load shedding?

Businesses that can adapt to the lack of electricity, such as online tutoring, mobile services, and home-based food businesses, tend to thrive during load shedding.

Are there specific tools or resources to help manage my hustle during load shedding?

Using tools that do not rely on electricity, such as planners or notebooks, can help you manage your tasks. Additionally, consider investing in power banks and portable chargers to keep your devices charged during outages.